Let’s call it as it is.
The past few years have tested even the most seasoned businesses.
Whether you’ve been riding a wave of growth and trying to hold on with both hands, or you’ve felt that familiar sting of scarcity creeping in.
Regardless of where you sit, there’s something I’m noticing: cutting through the noise and landing consistent sales feels harder than it has in the past.
So, to help with that, here are five things you can do today that are driving real results in the current market.
Not fluff. Not fads. Just grounded, proven action that works for the real world.
1. Re-engage with past and current clients
Your goldmine is closer than you think. It’s not always about chasing the next big lead.
Sometimes, it’s about circling back to those who already know, like and trust you.
Inconsistent follow-up is one of the biggest gaps I see in otherwise brilliant sales teams.
🔍 Action Reconnect. Reignite the relationship. Stay on their radar.
2. Nurture your network like it matters (because it does)
Your LinkedIn contacts. Your inbox. That person you met at last month’s event. Don’t underestimate the ripple effect of one well-nurtured relationship.
Some will become your dream clients. Others will be your connectors. Either way, relationships drive results.
🔍 Action Message three contacts to reconnect with this week.
3. Ask for referrals – clearly and confidently!
Too often I see salespeople soft-pedalling referrals or tossing it in as an afterthought.
Referrals aren’t awkward when you’ve delivered value. In fact, most clients are more than happy to refer you if you make it easy for them.
🔍 Action Stop hoping and start asking … with clarity, with intention, and with follow-up.
4. Tailor how you show up to cold, warm and hot leads
This is where true sales leadership shows up.
Cold contacts? Your job is connection, not conversion. Build trust.
Warm leads? Uncover their current reality and guide them towards their ideal future – getting clear on the gap you can close to get them there.
Hot leads? Your role is to help make it as easy as possible for them to say yes! Making their decision feel safe and smart.
🔍 Action Pick one lead type, follow up purposefully for 10 minutes.
5. Pick up the phone. Ask for the sale.
Yes, email has its place.
But if you’re relying solely on digital to do the heavy lifting, you’re missing opportunities.
Sales is a conversation. It’s a relationship. And it’s human. Sometimes, all it takes is a call.
🔍 Action Be bold. Back yourself. Make the ask. And make the call.
Remember it’s the smallest shifts, the 1%’ers that can unlock the biggest change.