Business growth should feel like progress. Not like you’re stuck in a never-ending game of whack-a-mole.
But if your sales systems are unclear, your expectations are vague, and your sales leaders (or salespeople) are left to “just figure it out,” things can quickly spiral into chaos.
And when you’re chasing results without an intentional roadmap, performance stalls.
There are 7 key critical success factors when it comes to activating sales systems in your business.
Let me introduce you to the COMPASS framework. This framework is used to help business leaders build high-performing, aligned sales systems from the inside out.
Here’s what COMPASS covers:
- Culture. The mindset, ownership, and energy your team brings to the table to create a high-vibing sales culture.
- Operational Rhythms. The daily, weekly, monthly and quarterly cadences that keep things moving in the right direction.
- Markers. Clear KPIs, benchmarks of success, revenue targets, dashboards, and milestones.
- Performance. Coaching and development of people, achieving (and exceeding) expectations and delivering on growth plans.
- Architecture. The internal infrastructure and tools that help bring your strategy to life: CRMs, sales playbooks, collatoral.
- Synergy. Ensuring alignment between sales and other departments such as marketing, delivery, and product for end-to-end consistency and delivering above and beyond client expectations.
- Scope. Focused go-to-market strategies, ideal client profiles, and territory plans.
With COMPASS in place, your team gains two powerful advantages:
- You execute with clarity and accountability
- You evaluate what’s working and evolve with purpose
So… what areas of COMPASS are you excelling in and what areas need a bit of TLC?
📌 Curious what smart sales activation could look like in your business?
Book in a 90-minute Sales Power Session to unpack where your systems are helping, where they’re holding you back, and what to shift next. Just message me with the word COMPASS to get started.