Even with the slickest sales training, state-of-the-art CRM or the best sales playbook, deals stall if your team doesn’t know how to steer the conversation.
What I see time and time again is this:
- Sales teams defaulting to order-taking
- Hesitant reps waiting for “ready to buy” signal
- A small group of high performers carrying the weight
It’s not sustainable. And it’s definitely not scalable.
A big lever to sales success is the skill of the team.
But let’s be clear, this is not about cramming in more training sessions!
Yes of course, good quality sales training is important. But ad hoc and on its own you simply won’t get the results you’re looking for!
To move from patchy performance to consistent results, you need coaching that supports training – so your team can work through real-time scenarios, challenges, and solutions.
And no, this isn’t about rigid scripts.
It’s about equipping your team with a framework they can flex with confidence.
One that anchors their conversations, no matter the lead source or sales stage.
That’s where the Evergreen Sales Process comes in.
It covers six key elements across two phases (DISCOVER and CONVERT) starting with a critical mindset shift and understanding natural strengths (PERCEPTUAL SHIFTING).
Here’s the breakdown:
PERCEPTUAL SHIFTING
- Understanding mindset and leveraging sales archetypes
DISCOVER
- Qualifying leads
- Effective questioning
- Uncovering motivators
CONVERT
- Presenting the solution
- Getting the Yes
- Providing certainty
You can use these 7 key areas as a framework to guide your training and embed ongoing coaching.
Because when you combine the power of training and ongoing coaching, sales will flow, momentum will build, and performance will lift across the board.